Daawat-e-Ishq Title Song and Trailer

Yash Raj has just released the first song promo from Daawat E Ishq starring Parineeti Chopra and Aaditya Roy Kapur, releasing in theaters september 5th.

Here is the synopsis of the movie from the YRF website and to be honest I have read it several times and I still can’t make head nor tails of what the story is about:

Meet Hyderabad ki tez Gulrez (Parineeti Chopra) and Lucknowka aashiq Tariq (Aditya Roy Kapur) in a love story from Yash Raj Films’ kitchen, where Love gets Spicy, Love gets Sweet, Love gets Bitter!

A shoe-sales girl, disillusioned with love because of her encounters with dowry-seeking men and a cook, who can charm anybody with the aroma and flavours of his biryani and kebabs, come face to face in the clash of diametrically opposite but equally spicy cultures of Hyderabad and Lucknow.

In her quest to find her Mr. Universe, she comes up against “Big Boss Hyderi Kebab” and in the process of arriving at a “tuning-setting”, Gullu and Taru rewrite traditional recipes of love, crush old-fashioned world-views and make their own masaledaar albeli pichchar… a deliciously romantic Daawat-e-Ishq!

YRF continue it’s streak where the city is the 3rd character yo! so  there seems to be a lot of Lucknow and Hyderabad flavors. (somewhere I blame Vicky Donor for this trend but it might have started earlier, I just hated Vicky Donor).  I’ve had trouble telling  their movies apart for the last decade or so, for my money this looks the same as Dil Bode Hadippa but with interchangeable actors or backdrops (Now he’s a cook, now she’s a crook!).

This must be the way YRF conceives their properties now:  Put in random ideas in a cookie box, pull 3-4 cards out, put them on a white board, lock some writing interns in until Habib Faisal is happy to sign off on the result and Adi Chopra approves the budget. Pour over standard YRF Art design and marketing, top it of with a shitty poster.

It almost makes me miss the mountains of Switzerland!

Since I was unaware that Aashiqui 2 was an actual movie and not just a super addictive music album, I still haven’t gotten round to watching it. So I was quite unaware that Afro Dork from London Dreams and Guzaarish has grown into a full on hearthrob. Ironic, when the character he played was an abusive alcholic in that movie, maybe some of people feel they can “save” him. I think there is a psychological term for that which I’m too lazy to google.

Parineeti Chopra is the main reason I would want to catch this on Netflix. She has been consistency the light of any project she has been in, and honestly I feel she deserves top billing now. There is a bit of criticism that she plays the same role over and over again but she’s quite a young actress still finding her feet and excelling whilst doing so. And might I say those are some very fancy hair extensions she has on.

Here is the full trailer again if you missed it, gives you a chance to see more Parineeti.


DEI_Poster3

Daawat-e-Ishq celebrates its worldwide release on 5th September 2014

@asimburney