Or could be subtitled, â€œone of the crappest cinemas in the UKâ€. My advice for anyone wanting to watch a film in the West End, is pretty much to visit any cinema you like (and preferably the Prince Charles, itâ€™s great) apart from the CineWorld in the Trocadero, near Leicester Square.
Let me tell you for why. Firstly itâ€™s in the Trocadero; so if youâ€™re not teenaged or a tourist or into LaserQuest, or video arcade games or dodgy food (or a combination of any of those) then youâ€™re not exactly onto a winner already. And of course you have to negotiate these to get to the cinema itself. Secondly, for a tenner you then get a hugely disorganised queuing system that no-one can understand and is also staffed by people who presumably donâ€™t get paid enough to give a shit about communicating who should go where and at what times, for what films. If like us, youâ€™re watching a sold-out advance screening of Scott Pilgrim, then this is mayhem and frustration.
Moving swiftly on to point three, the almost unbelievable cost of food is staggering. A medium â€œcinema-hotdogâ€ (you know the kind of thing I mean) and drink (medium, NOT beer) comes to Â£6.75 or $11 in world money. A good job therefore that McDonaldâ€™s is 90 seconds away and offers (and I canâ€™t believe Iâ€™m writing this) a far tastier and cheaper alternative.
Having been blown away by Scott Pilgrim â€“ such a good film â€“ the icing on the cake of nastiness that is CineWorld Trocadero, was the entirely odd and out of place wooden, mediaeval style frieze that you can see when youâ€™re coming down the escalator. Not only out of place, but just kind of crap; much like the cinema in question.