Ra.One ‘s Underwhelming Trailer Analyzed
The Trailer for Shahrukh Khan‘s Sci Fi extragavabonanza Ra.One directed by Anubah Sinha has just been released. He jumps, he flies, runs in leather bootsies, flips cars on Battersea Park Power Station, raises his arms slowly and romantically (i’m guessing here) and all this with funky spikey hair whilst Kareena Kapoor stares at him mouth agape as I’m sure the rest of SRK fan club will be. We have to admit this trailer leaves us severely underwhelmed. Check out our thoughts and the full trailer below.
So the extremely calculated marketing machinery Random Access One has been a rollercoaster ride of which we are only seeing the first bump.
It started with the Ra.One poster, then the 30 second teaser a couple of months ago (which was pretty exciting we have to admit) and then yesterday the first track from the soundtrack “Chammak Challho” got ‘leaked’ featuring Akon. which you can listen to on The Daily Honey too by clicking here (legitemately popilicous crack for your ears)
We will still have to live through for another half a year of Arjun Rampal‘s reveal, SRK getting back on twitter and every tweet being regurgitated on blogs and gossip sites, the song promo’s being on 24/7 rotation. Add to that some political hoopla of offending one people or the other (I am guessing the electricians this time) and SRK apologizing in a passive agressive manner.
Just show us the damn movie already , as we won’t be able to take months of Shahrukh’s marketing ‘wizardry’. In this case wizardry and deluge being a very fine line indeed.
We don’t know much about the story, we haven’t seen much of the the titular character, Shahrukh Khan’s character is named G.One (so we got a bit of Ghajini going on here) and he flies around a lot with his mouth tightly shut, probably worried he might swallow a bunch of insects. And is it me or does he just look extremely skinny and tired.
Most of the shots we see have a huge Endhiran hangover (a movie offered to SRK initially), Matrix’ s sound design), Spiderman’s urban setting and the final shot is pretty much T2 Judgement Day’s liquid T -1000 rehash but a quarter of a decade later. And I still think a lot of it is inspired by Infamous the Playstation game. Not to forget that Anubhav Sinha has not really ever made a decent movie ( Dus was half average and hasnt aged well). Also SRK doenst make good movies with people he doesn’t know well.
There is the heavy reliance of slow mo wire-fu, a completely played out technique and something Bollywood has never really mastered. The pairing of SRK and Kareena just doesn’t seem to gel with me. (Was Marjaani from Billu really that good ? And I see a little girl touching G.One’s face whilst they are spinning around in a car, an image that fills me with sappy dread)
The whole thing just smells of desperation and seems a bit “deja-has been” but you can never count out SRK expecially when his competitive edge has smelt blood like a starving shark.
The Bollywood media will of course be demanding Ra.One to be as big a hit as his other 2 Khan rivals ie Amir’s Ghajini and 3 Idiots and Salman’s Dabanng and the upcoming Ready.
So here is a list of what we don’t to see in the next trailers but I am guessing we will be seeing:
- Some corny ass lines that are meant to be bad ass dialogues
- Quick and epilypsy inducing cuts
- Wire Fu
- Bikes flying through trucks
- Trucks flying through bikes (actually that WOULD be cool)
- More wire Fu
- Lots and lots of blue electricity
What we do want to see more of in the next trailer:
- Kareena Kapoor looking pretty and dancing
That’ s it really until let’s say… September?
In any case we’lll be looking forward to the Singham trailer releasing in the next few days and listening to Chamakk Chaloo in the meantime.
Let us know your thoughts on the Ra. One Trailer in the comment section below.
- Trailer: Ra.One Teases Badass Bollywood Sci-Fi (wired.com)
- Trailer Review: Ra.One (tor.com)
- Shahrukh, Kareena to do a lip lock in ‘Ra-one’ (celebrityshahrukhkhan.wordpress.com)